Successful video game IP expansion with a PlayStation console, controller, and VR headset.

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7 Successful Video Game IP Expansion Examples to Study

The launch of a hit game is just the beginning. Once you’ve captured an audience, the next logical step is to find new ways to tell stories within that world. The challenge lies in creating extensions that feel authentic and essential, rather than like simple cash-grabs. A true transmedia universe is one where a TV show enriches the game’s lore, and a comic book deepens a character’s backstory, creating a cohesive and rewarding experience for fans. The gold standard for this approach can be seen in the most successful video game IP expansion examples from the last few decades. This article will examine those powerhouses to uncover the core strategies you can apply to turn your IP into a lasting entertainment franchise.

Key Takeaways

Build an Interconnected Universe, Not Standalone Projects: The most successful IP expansions use each new medium—film, comics, or mobile games—to tell a unique part of a larger story. This strategy encourages fans to engage across multiple platforms to get the full picture, making each piece feel essential.
Preserve the Core Essence of Your IP: While the format may change, the fundamental themes, character arcs, and tone that fans originally fell in love with must remain consistent. This authenticity is crucial for maintaining the trust of your core audience as you expand.
Turn Each New Platform into a Gateway for New Fans: A film or mobile game can introduce your world to audiences who might never play the original console title. By creating accessible entry points, you broaden your fanbase, diversify your revenue streams, and build a more resilient, long-lasting brand.

What Makes a Video Game IP Expansion Succeed?

When a video game world grows beyond its original format, success isn’t just about launching a new product. It’s about creating a cohesive universe that feels like a genuine extension of the source material. The best expansions honor the original IP and the fans who love it, making the world feel bigger, richer, and more alive. It’s the difference between a forgettable movie tie-in and a beloved animated series that deepens the lore for years to come.

The foundation of any great expansion is a deep understanding of what makes the original property special. You have to identify the core narrative themes, character arcs, and emotional hooks that captured your audience in the first place. By carrying these elements across different platforms, you can create truly immersive stories that resonate with existing fans and attract new ones. This isn’t about copy-pasting plots; it’s about translating the feeling and essence of your world into new mediums.

Of course, creative vision needs a solid plan. A successful expansion relies on a smart transmedia strategy that carefully selects the right platforms to tell different parts of the story. A mobile game might be perfect for casual, daily engagement, while a prestige TV series can explore complex character backstories. Each piece should stand on its own while contributing to a larger, interconnected ecosystem that encourages fans to explore.

Ultimately, this approach turns passion into a sustainable business model through the monetization of large and engaged fanbases. But building a multi-platform universe is a massive undertaking that requires a blend of creative talent, technical expertise, and strategic foresight. Executing this vision means assembling a team that offers comprehensive services, ensuring every part of your expanded world is crafted with the same level of quality and care as the original.

The Arctic7 Method for Expanding Game Worlds

Your game’s world is bigger than the game itself. It’s a universe filled with characters, lore, and stories just waiting to be explored beyond the original screen. But expanding that world successfully requires more than just a great idea; it demands a deliberate, thoughtful plan that respects the source material while building something new. The key is to move from a single product to a multi-platform franchise without losing the magic that made your IP special in the first place.

At Arctic7, our method is built on creating interconnected entertainment ecosystems. We don’t just adapt your game for a new medium; we strategically expand its universe. Our services are designed to ensure that every new piece—whether it’s a streaming series, a feature film, or a new game—feels like an essential and authentic part of the larger world. This approach turns passive fans into active participants who are eager to engage with your IP across every platform.

It all starts with a deep understanding of what makes your IP resonate. We analyze the core narrative, the strength of the fan base, and the genre to identify the most powerful avenues for growth. A successful transmedia strategy isn’t about repeating the same plot points; it’s about telling new, complementary stories that enrich the original experience and give your audience more of the world they love.

From there, we focus on turning gameplay concepts into immersive stories that captivate audiences, regardless of the screen. This requires a seamless blend of creative vision and technical excellence to ensure every new entry feels like a natural and high-quality extension of your brand. By planning the ecosystem from the start, you can achieve significant process efficiencies, share assets across projects, and create a more cohesive final product. This integrated approach allows you to monetize large and engaged fanbases in exciting ways, building sustainable, long-term value for your IP.

Powerhouses: How Top Gaming Franchises Went Multi-Platform

Taking a beloved video game and expanding its world into new territory is a massive undertaking. When it works, it creates a cultural phenomenon. When it doesn’t, it can dilute the brand you’ve worked so hard to build. The difference between success and failure often comes down to strategy, creative vision, and a deep understanding of what makes the original IP special. The most successful franchises didn’t just throw their characters onto a movie screen or a lunchbox; they thoughtfully built interconnected ecosystems where each new piece adds value to the whole.

By looking at the giants of the industry, we can see clear patterns and playbooks for successful IP expansion. These companies mastered the art of taking a game’s core essence—its story, characters, and aesthetic—and translating it into new formats that resonate with both existing fans and new audiences. From Nintendo’s family-friendly empire to Sony’s prestige television dramas, each example offers a unique lesson in multi-platform storytelling. Studying these powerhouses reveals how strategic expansion can transform a single hit game into a durable, multi-generational entertainment brand that generates diverse and long-lasting revenue streams.

Nintendo: The Cross-Media Blueprint

For decades, Nintendo has provided a masterclass in turning video game characters into global icons. The company’s strategy isn’t just about licensing images of Mario or Link; it’s about creating a cohesive brand experience that feels consistent everywhere. Whether you’re playing The Legend of Zelda on a console, watching the Super Mario Bros. Movie, or visiting a Super Nintendo World theme park, the charm and quality are unmistakable. Nintendo protects its IP fiercely, ensuring every extension reflects the core identity of its franchises. This careful curation has allowed them to build a cross-media blueprint that keeps their characters relevant and beloved by new generations of fans, proving that a strong brand identity is the foundation of any successful expansion.

Pokémon: Building a Transmedia Empire

Pokémon is arguably the most successful example of a transmedia universe ever created. Its genius lies in how every piece of the IP works together to create a single, immersive world. The video games, animated series, movies, and trading card game aren't just separate products; they’re interconnected entry points into the Pokémon world. A child might discover Pikachu through the TV show, which leads them to the video games, which in turn introduces them to the trading cards. This brilliant transmedia storytelling approach creates a powerful feedback loop that keeps fans engaged across multiple platforms. It’s a self-sustaining ecosystem that continuously drives revenue and deepens audience connection to the brand.

Sony: From PlayStation to the Cinematic Universe

Sony has successfully pivoted its strategy to focus on prestige, narrative-driven adaptations of its biggest PlayStation titles. With critically acclaimed projects like HBO’s The Last of Us and the Uncharted film, Sony proved that video game stories can be adapted into compelling, high-quality cinema and television. This approach does more than just create new revenue; it validates the source material as powerful storytelling and attracts a mainstream audience that may have never picked up a controller. These successful video game adaptations act as incredible marketing for the games themselves, bringing new players to the franchises and strengthening the PlayStation brand as a home for exceptional stories.

Square Enix: A Multimedia Masterclass

When it comes to intricate, sprawling narratives, few can match Square Enix. Franchises like Final Fantasy and Kingdom Hearts are known for their deep lore and complex worlds, and the company uses multimedia expansion to tell stories that a single game cannot contain. They produce animated films, anime series, and novels that often fill in crucial plot points or explore side characters, rewarding dedicated fans who engage with the entire universe. This method of world-building allows for a much deeper level of narrative complexity. Instead of simple adaptations, Square Enix creates a mosaic of content where each piece is essential to understanding the full picture, fostering an incredibly loyal and engaged fanbase.

How Western RPGs Expanded Their Worlds

Western RPGs, celebrated for their rich stories and player choice, have often used literature to expand their universes. Franchises like Mass Effect and The Witcher (which itself began as a book series) have successfully branched out into novels and comic books. These formats allow creators to explore the lore, history, and secondary characters in greater detail than a game’s main questline might allow. This strategy creates a “cross-pollination” effect, where the books and comics enrich the player’s understanding and appreciation of the game world. It’s a fantastic way to keep the audience engaged between major game releases and add layers of depth that make the IP’s universe feel more alive and expansive.

Key Strategies for Successful IP Expansion

Expanding a beloved video game IP is more than just a copy-paste job from one medium to another. It’s a delicate art that requires a deep understanding of what makes your world special and a clear vision for its future. The most successful expansions feel like natural extensions of the source material, inviting fans to experience the world they love in a completely new way. It’s about building a bigger, richer universe that honors the original while standing on its own two feet.

The goal is to create a web of interconnected stories and experiences that reward fans for their dedication. When done right, a film can make you want to play the game, and a new game can shed light on a character from the animated series. This approach not only deepens engagement with your existing audience but also creates multiple entry points for new fans to discover your world. Let's walk through the core strategies that turn a single hit game into a lasting entertainment franchise.

Build an Interconnected Entertainment Ecosystem

Think of your IP not as a single product but as a universe of possibilities. The key is to build an ecosystem where each new piece of media—be it a film, a comic book, or a mobile game—adds a new layer to the world. This is the core of a transmedia strategy, where different platforms are used to tell different parts of a larger story. Instead of simply retelling the game’s plot in a movie, you can explore a side character’s backstory or show the consequences of the game’s events from a new perspective. This makes each entry feel essential and encourages fans to engage with the entire ecosystem to get the full picture.

Carry Core Story Elements Across Platforms

While the format may change, the heart of your IP must remain the same. The core themes, character arcs, and fundamental rules of your world are what fans fell in love with, and they need to be present in every expansion. A gritty, morally complex RPG shouldn't suddenly become a lighthearted Saturday morning cartoon. Maintaining this narrative consistency is crucial for authenticity. When we contributed to projects like Star Wars: Skeleton Crew, we understood the importance of fitting seamlessly into a well-established universe. Your audience has expectations, and honoring the core story elements is how you build and maintain their trust across every new chapter.

Get Your Timing and Market Analysis Right

A great idea can fall flat if the timing is wrong or the market isn't ready. Before you jump into developing a film or a new game, you need to do your homework. Analyze your existing fanbase: What do they love about your IP? What are they asking for? At the same time, look at the broader market. Is there an appetite for the type of story you want to tell on the platform you’re considering? As industry experts note, you need to understand where your IP sits and what approaches apply when tackling adaptations. A thorough market analysis will help you decide whether to launch a prequel comic to build hype or a mobile game to reach a wider audience first.

Keep Your Brand Consistent Everywhere

Your IP is a brand, and brand consistency is everything. From the visual style and logo to the tone of voice in marketing, every touchpoint should feel cohesive. This ensures that your IP is instantly recognizable, no matter where fans encounter it. When audiences see a poster, watch a trailer, or play a demo, they should immediately connect it to the world they know. Working on a massive franchise like Marvel’s Ant-Man and The Wasp: Quantumania reinforces how critical it is to maintain a consistent brand identity. This consistency builds long-term value and makes your IP a reliable and trusted name in entertainment.

How Remakes and Remasters Grow Your IP

Revisiting a classic title is more than just a trip down memory lane; it’s a powerful strategy for IP expansion. Remakes and remasters breathe new life into beloved worlds, re-engaging loyal fans while capturing the attention of an entirely new generation of players. When done right, they act as a bridge between your IP’s past and its future, reinforcing its legacy and proving its timeless appeal. This isn't just about repackaging old content—it's about strategic revitalization.

A successful revival can generate significant revenue, spark fresh conversations around your IP, and create a perfect launchpad for sequels, spin-offs, or even expansions into other media like film and television. It proves that the core concepts of your world are strong enough to transcend their original technology. By carefully updating a classic, you’re not just selling a game; you’re re-establishing its cultural relevance and setting the stage for what comes next. The key is to approach it with a clear vision that respects the original while embracing modern standards.

Modernize Classics for New Audiences

One of the biggest wins of a remake is its ability to introduce a classic story to players who missed it the first time. Younger audiences may not have the patience for dated graphics or clunky mechanics, no matter how great the original story was. A thoughtful modernization—updating visuals, streamlining controls, and improving the user interface—makes your game accessible and appealing to today's players. This is a fundamental franchise marketing strategy: scaling your brand by tapping into new markets. By refreshing a classic, you’re ensuring your IP doesn’t just live in the past but continues to attract new fans and grow its legacy for years to come.

Demand Technical Excellence in Revivals

A half-hearted effort won’t cut it. Today’s players have high expectations, and a buggy or poorly optimized remake can do more harm than good to your brand’s reputation. Technical excellence is non-negotiable. This means investing in high-quality production, paying close attention to detail, and ensuring the final product feels polished and modern. When a revival is executed flawlessly, it builds immense goodwill and trust with your audience. The profits from a successful remake can then be reinvested back into the IP, funding new projects and supporting the brand’s overall long-term success. It’s a cycle of quality creating success, which in turn funds more quality.

Balance Nostalgia with Fresh Ideas

The most successful remakes walk a fine line between faithfulness and innovation. You need to preserve the core elements that made fans fall in love with the original, but you also need to offer something new to make it feel fresh. This could mean adding new story content, introducing quality-of-life gameplay features, or expanding on the original lore. This approach keeps returning players engaged and gives new players an even richer experience. It’s a form of transmedia storytelling within the game itself, using a familiar foundation to explore new creative ground and broaden your IP’s appeal.

The Film and Television Expansion Playbook

Taking a beloved game from an interactive format to a linear one like film or television is a massive undertaking, but the rewards can be incredible. It’s about more than just a new revenue stream; it’s a chance to invite a much broader audience into the world you’ve built and create a more resilient, multi-faceted brand. The key is to approach the adaptation as an expansion, not a translation. You’re not just retelling the game’s plot—you’re adding depth, exploring new character arcs, and building out the lore in a way that feels authentic to the source material while standing on its own as a compelling story. This requires a deep understanding of both mediums and a clear vision for how the IP can evolve.

Successfully bringing a game to the screen means identifying the elements that resonate most with players and finding new ways to express them through cinematic language. It’s a delicate balance. Stray too far from the source, and you risk alienating your core fanbase. Stick too rigidly to it, and you create something that feels like a long, unplayable cutscene. The goal is to create an interconnected entertainment ecosystem where each piece enhances the others. A great TV show can drive players back to the game, and a successful game can build massive anticipation for a film. This playbook covers the core strategic decisions you’ll need to make to get it right, from picking the right format to finding the perfect distribution partner.

From Console to Cinema: What Works

The most successful video game adaptations understand that what makes a game fun isn't always what makes a movie great. Instead of trying to replicate gameplay mechanics, they focus on the heart of the IP: the world, the characters, and the core emotional journey. A successful film or series uses the new medium to explore deeper storytelling and character development that might only be hinted at in the game. This approach makes the final product compelling for both loyal fans and complete newcomers. It’s about capturing the spirit of the game and translating that into a powerful narrative that works for the screen, just as our team did when contributing to the world-building of Ant-Man and the Wasp: Quantumania.

Partner with the Right Streaming Platforms

Finding the right home for your adaptation is just as important as the creative execution. Streaming platforms are hungry for established IP with built-in fanbases, and they offer the resources and global reach to make your project a hit. The key is to find a partner whose brand and audience align with your game. A gritty, mature-themed RPG might be a perfect fit for HBO Max, while a vibrant, family-friendly adventure could thrive on Disney+. A strategic partnership provides more than just a budget; it gives you access to a marketing machine and a platform that can introduce your IP to millions of potential new fans. Developing that kind of cross-media strategy is a core part of our transmedia services.

Choose Your Medium: Animation vs. Live-Action

One of the first major creative decisions you'll face is whether to pursue animation or live-action. There’s no single right answer—the best choice depends entirely on your IP. Animation offers limitless creative freedom, allowing you to perfectly replicate a game's unique art style and bring fantastical worlds to life without the constraints of physics or budget. Live-action, on the other hand, can ground your story in reality, creating a visceral and immersive experience for the audience. Think about what best serves your narrative. Do you need the expressive, stylized potential of animation, or the raw, tangible feel of live-action? This choice will define the tone and style of your entire project.

Mobile Gaming: Your Gateway to a Broader Audience

The mobile gaming market is massive, and it’s not just for casual players anymore. For IP holders, it represents one of the most powerful and direct ways to reach a global audience. Think of it this way: not everyone owns a high-end PC or the latest console, but nearly everyone has a smartphone. This accessibility makes mobile the perfect platform to introduce your universe to millions of potential new fans who might otherwise never encounter it. A well-designed mobile game can act as a funnel, drawing players into your world with a low-commitment experience. It’s a chance to tell new stories, explore different facets of your lore, and build a community on a device people use every day.

By treating mobile as a strategic pillar of your transmedia plan, you can significantly broaden your IP’s reach and create a more resilient, interconnected entertainment ecosystem. This isn't about simply porting a console game; it's about crafting a unique experience that stands on its own while serving the greater brand vision. The key is to see mobile not as a lesser platform, but as a distinct and valuable one with its own rules for engagement and monetization. A successful mobile title can generate significant revenue, gather valuable player data, and keep your brand top-of-mind between major console or film releases. It’s an always-on marketing tool and a world-building platform, all in one package.

Create Simple Entry Points to Complex Worlds

If your IP has years of deep lore and complex mechanics, asking a newcomer to jump into the latest mainline game can be intimidating. A mobile game solves this by offering a simplified, accessible entry point. It doesn't need to be a scaled-down version of your console title. Instead, it can be a completely different genre—a puzzle game, a narrative adventure, or a strategy card game—that uses your world and characters as its foundation. This approach allows you to introduce key story elements and characters in a digestible format. As industry analysts have noted, game publishers are increasingly using transmedia strategies to bring new fans into the fold. By creating a fun, standalone mobile experience, you make your universe approachable and inviting, turning curious players into dedicated fans who are eager to explore your core titles.

Integrate Your Mobile and Console Experiences

A successful mobile expansion doesn't exist in a vacuum. The most effective strategies create a meaningful connection between the mobile game and your core IP on console or PC. This integration rewards players for engaging with your brand across multiple platforms, creating a powerful cross-pollination effect that deepens loyalty. The goal is to blur the boundaries between your different entertainment offerings. This could be as simple as unlocking exclusive cosmetic items in your console game for achievements earned on mobile. Or, you could create a companion app that provides lore, manages inventory, or offers a unique mini-game that impacts your main adventure. By making the mobile experience feel like a valuable extension of the core universe, you give existing fans a new way to engage and provide a clear path for mobile-first players to become more invested in your entire IP ecosystem.

Why Some Video Game IP Expansions Fail

Not every video game IP is destined for cross-media stardom. For every successful franchise that makes the leap to film, television, or comics, there are countless others that stumble. These failures aren't just bad luck; they often stem from a misunderstanding of what made the original game special. Expanding an IP requires more than just slapping a familiar name on a new product. It demands a deep, strategic approach that respects the source material while adapting it for a new medium and audience. When that strategy is missing, even the most beloved worlds can fall flat.

Avoid These Common Cross-Media Pitfalls

One of the most common mistakes is treating all IP expansions the same. A strategy that works for a narrative-heavy RPG won't work for a fast-paced multiplayer shooter. Before you even think about a new platform, you have to pinpoint what your fans love about the original game. Is it the deep lore, a specific character, the unique art style, or the gameplay mechanics? Ignoring these core elements is a recipe for disaster. A successful expansion requires a custom strategy that considers the strength of the narrative, the passion of the fan base, and the conventions of the new medium you’re entering.

Don't Mismatch Your Audience and Platform

Expanding your IP is a fantastic way to reach new audiences, but it's a delicate balancing act. You risk alienating your core fans if the new project feels like a cheap imitation or strays too far from the original's spirit. A gritty, mature-rated game probably shouldn't be adapted into a Saturday morning cartoon without a major rethink. The goal is to find a platform and format that feel like a natural extension of your world. This creates an entry point for newcomers without betraying the trust of the community that supported you from the start, much like the careful world-building seen in the Star Wars universe.

Why Poor Creative and Tech Kills a Project

A brilliant strategy can be completely undone by poor execution. An adaptation must stand on its own as a high-quality piece of entertainment. A film based on a video game needs a compelling script, strong direction, and believable performances—not just a collection of fan-service moments. Likewise, a spin-off game needs polished mechanics and engaging design. This is where creative vision and technical excellence are non-negotiable. Audiences have high standards, and a project that looks or feels cheap will be dismissed, damaging your brand's reputation in the process.

Turn Your IP into Multiple Revenue Streams

Expanding your intellectual property beyond its original medium is one of the most powerful financial moves you can make. It’s about transforming a single successful product into a self-sustaining ecosystem of revenue. When your world lives only as a game, its financial success is tied to game sales. But when that world expands into a TV series, a line of merchandise, or a mobile app, you create multiple, independent income streams. This diversification isn't just about making more money—it's about building a more resilient and valuable brand that can weather market shifts and stay profitable for years to come.

A strategic transmedia approach allows each new piece of content to not only generate its own revenue but also to promote the other parts of your ecosystem. The release of a new animated series can drive players back to the original game, while a popular mobile game can introduce your IP to a massive new audience who might then seek out the core console experience. This interconnected strategy creates a powerful cycle of engagement and monetization. At Arctic7, our transmedia services are designed to help you build this kind of robust financial future for your IP, turning a single story into a lasting, multi-faceted franchise.

Develop Multiple Sources of Revenue

The most direct benefit of expanding your IP is creating new ways to generate income. Relying on a single source, like game sales, is risky. A transmedia strategy lets you tap into different markets and monetization models simultaneously. For example, a successful game can be adapted into a subscription-based streaming series, a free-to-play mobile game with in-app purchases, and a line of high-margin physical merchandise. Each of these channels operates on a different financial model, spreading your risk and creating a more stable revenue base. This approach has been increasingly leveraged by publishers to expand game IPs' audiences and financial returns, turning a one-time hit into an ongoing commercial success.

Build Long-Term Brand Value

While new revenue streams provide immediate returns, the long-term value you build is just as crucial. A multi-platform presence keeps your IP in the cultural conversation, building brand equity that far outlasts the launch window of a single game. Each successful expansion—whether it's a film, a comic, or a virtual production—reinvests in the brand's overall strength. This makes your IP more attractive for future partnerships, licensing deals, and sequels. Think of it as building a legacy. A brand that exists across media becomes a fixture in people's lives, creating a deep sense of loyalty and ensuring its relevance. Our work on iconic universes like Star Wars shows how technical and creative excellence can contribute to the enduring value of a major franchise.

Reach New Fans and Demographics

Your core game might have a dedicated fanbase, but there are entire audiences who will never pick up a controller. A transmedia strategy is your bridge to them. A live-action film can capture the attention of moviegoers, while an animated series might appeal to a younger, family-oriented demographic. Each new medium acts as a new entry point into your world. This "cross-pollination" effect is incredibly powerful; it allows you to monetize large and engaged fanbases from different media while introducing your IP to new people. By carefully choosing the right platforms and formats, you can break out of your initial niche and transform your IP into a globally recognized brand with a diverse and passionate community.

Frequently Asked Questions

My game is a hit. What's the very first step I should take to expand its world? Before you even think about a specific project like a movie or a comic book, the first step is to do a deep dive into your own IP. You need to pinpoint exactly what makes your game special. Is it the intricate lore, a specific character's journey, the unique art style, or the emotional tone? Understanding the core elements that your audience fell in love with is the foundation for every decision that follows. This initial analysis will guide you toward the platforms and stories that feel like a natural and authentic extension of your universe.

How can I expand my IP without alienating my original, loyal fanbase? The key is authenticity. Your core fans are the heart of your IP, and they can spot a soulless cash-grab from a mile away. To keep them on board, any new project must honor the fundamental rules, themes, and emotional spirit of the original game. This doesn't mean you can't tell new stories or explore different characters; in fact, that's what they want. It just means the new content has to feel like it belongs in the same universe. When you respect the source material, your fans will see the expansion as a celebration of the world they love, not a betrayal of it.

What's the real difference between a simple adaptation and building an "interconnected ecosystem?" A simple adaptation typically retells the same story in a different format, like turning the game's main plot into a movie. An interconnected ecosystem is much more strategic. It uses different platforms to tell new, complementary stories that build out the world. For example, a TV show might explore a side character's backstory, while a comic series could cover a historical event mentioned in the game. Each piece stands on its own but also enriches the others, encouraging fans to engage with the entire universe to get the full picture.

What's the single biggest mistake you see IP holders make when they try to expand into film or TV? The most common pitfall is trying to replicate gameplay on screen. What makes a game fun to play—like leveling up, completing side quests, or managing an inventory—doesn't necessarily make for a compelling movie. Successful adaptations don't translate the mechanics; they translate the feeling, the characters, and the core narrative journey. They focus on telling a great story that captures the spirit of the game's world, rather than creating what feels like a long, unplayable cutscene.

Does every new project need to be a massive financial success on its own? Not always. While every project needs a sound financial plan, it's more useful to think about the overall health of your IP's ecosystem. Some projects are designed for direct, significant revenue, like a blockbuster film. Others might have different strategic goals. A mobile game could be focused on reaching a massive new audience, while a prequel novel might be designed to deepen engagement with your most dedicated fans. The success of one project often drives interest and sales to the others, so the true measure of success is the long-term value and resilience of the entire brand.