The architecture of multi-platform narrative design shown as interconnected globes in a library.

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What Is Multi-Platform Narrative Design?

Your story is bigger than a single screen. You’ve built a world so rich that a film, a series, or a game alone can’t contain it. But expanding that world is a huge risk. How do you tell a cohesive story across different formats without confusing your audience or compromising your vision? The answer lies in a strategic approach. This is where multi-platform narrative design comes in. It’s the art and science of weaving one single, expansive story through film, games, and other media, where each piece enriches the whole. In this guide, we’ll break down how this process works, the benefits for your IP, and the practical steps for building a universe that captivates audiences everywhere.

Key Takeaways

Build a Universe, Not Just an Adaptation: Treat each platform as a unique chapter in a larger story. A game can explore a character's backstory while a film drives the main plot forward, creating a richer, more immersive world that encourages deep exploration.
Consistency is Your Foundation: To prevent your narrative from becoming fragmented, establish a central "story bible" that defines your world's core rules. This ensures every team, from game developers to screenwriters, is building upon the same cohesive vision.
Turn Your Audience into a Community: Create multiple entry points and interactive experiences that invite fans to participate in the story. This transforms passive viewers into active advocates for your IP, fostering the loyalty that drives long-term growth and value.

What is Multi-Platform Narrative Design?

Imagine your story isn't confined to a single screen or page. Instead, it unfolds across a film, a video game, a comic book, and even social media feeds. That’s the essence of multi-platform narrative design. It’s a way of telling one cohesive story across many different media, where each platform contributes a unique and essential piece of the puzzle. Instead of simply retelling the same plot, each format offers a new perspective, a different character’s journey, or a deeper look into the world you’ve built.

This approach, also known as transmedia storytelling, creates a rich, immersive experience that invites your audience to actively explore your world. A character introduced in a TV series might have their backstory revealed in a mobile game, while a major event from a film could have its aftermath explored in a web series. By spreading the narrative out, you give your audience more ways to connect with your IP and more reasons to stay engaged. It’s about building a universe, not just a single product, and creating a story so expansive that it can’t be contained by one medium alone.

The Building Blocks of a Transmedia Story

A strong transmedia story is built on interconnected, yet distinct, pieces of content. Each platform should offer a standalone experience that is satisfying on its own, but when combined with the others, it reveals a much larger and more intricate narrative. The key is that no single piece tells the whole story. This structure encourages the audience to become explorers, piecing together clues and plot points from different sources. This active participation transforms them from passive viewers into dedicated fans who are invested in the world you've created. The goal is to create a shared journey that connects people through common goals and a collective understanding of the story.

How Arctic7 Builds a Narrative Architecture

At Arctic7, we specialize in designing the blueprint for these expansive worlds. We call this the narrative architecture. It’s the strategic foundation that ensures every piece of content, regardless of the platform, feels connected and purposeful. Our team works with you to identify the core elements of your IP and determine how to best express them across different media. We map out how plotlines will weave between a game and a series, or how a character’s development can span multiple formats. This deliberate process ensures that each new addition enriches the universe, deepens audience engagement, and creates a seamless experience for your fans. Our transmedia services are designed to build these interconnected ecosystems from the ground up.

How Does Multi-Platform Narrative Design Work?

So, how does this all come together in practice? Multi-platform narrative design isn’t about simply retelling your story on different devices. It’s a strategic approach to world-building where each platform contributes a unique piece to a larger, cohesive universe. Think of it as building a mosaic: every tile is distinct, but together they create a complete picture. It’s about designing an experience that invites your audience to explore, discover, and connect with your IP on a much deeper level.

Spreading Your Story Across Platforms

At its core, this process involves telling one expansive story across multiple formats. You might introduce your world in a feature film, then use a video game to let players explore a side character's journey. A companion comic book could then delve into the history that led to the film's events. The idea is to spread your narrative out, giving each medium a specific job to do. This approach ensures every piece of content feels fresh and necessary, encouraging fans to engage with your IP across the entire ecosystem of transmedia services.

Weaving Interconnected Narrative Threads

The magic of a multi-platform narrative lies in its interconnectedness. Each piece offers unique content that adds a new layer to the experience. It’s not about a carbon copy of your film in game form; it’s about building a world where the game’s story enriches the film’s, and vice versa. A character with a minor role in a TV series could be the protagonist of a mobile game, revealing motivations that reframe their actions in the show. These interwoven stories create a richer universe that keeps audiences invested and eager for the next chapter.

Playing to Each Platform's Strengths

A successful strategy leverages the unique strengths of each medium. Film and television excel at cinematic, emotional storytelling. Video games thrive on interactivity, allowing players to make choices and impact the world. Social media can offer real-time narrative drops or interactive AR experiences. By choosing the right platform for the right piece of the story, you create diverse entry points into your universe. This allows you to engage your audience in different ways, making your IP more accessible and immersive for everyone.

What Are the Benefits of a Multi-Platform Narrative?

Expanding your story across multiple platforms is more than just a distribution strategy—it’s a way to transform your IP into a living, breathing universe that captivates audiences and creates lasting value. When you give your story more places to grow, you create more ways for people to connect with it. This approach not only strengthens your relationship with your existing audience but also attracts new fans, diversifies your revenue, and adds incredible depth to the world you’ve built. It’s about creating an ecosystem where every part supports and enriches the whole, turning a single story into a comprehensive entertainment experience. Let’s look at the core benefits you can expect when you adopt a multi-platform narrative.

Deepen Audience Engagement and Loyalty

A multi-platform narrative gives your audience different ways to enter and interact with your world. Someone might discover your story through a game, fall in love with the characters, and then seek out the TV series to learn their origins. This approach enhances audience engagement by letting fans choose how they experience the story, which fosters a much deeper emotional connection. Instead of passively consuming content, they become active explorers within your universe. This active participation builds a loyal community of fans who are personally invested in the world you’ve created. They don't just watch your story; they live in it, share it, and eagerly await the next chapter, no matter the platform.

Open Up New Revenue Streams

Every platform you add to your narrative is a new opportunity for monetization. A successful film can lead to a profitable mobile game, a line of merchandise, and a subscription-based web series. Transmedia storytelling acts as a powerful marketing engine, placing elements of your story on as many platforms as possible to reach a wider audience. This strategy diversifies your income, making your IP more financially resilient. You’re no longer dependent on a single format’s success. Instead, you create an interconnected commercial ecosystem where a game can drive ticket sales for a movie, and a TV show can inspire merchandise purchases, creating a cycle of continuous growth for your brand.

Build a Richer, More Expansive World

A single story format has its limits. A film has a two-hour runtime, and a game is focused on player interaction. A multi-platform approach lets you break free from these constraints. You can tell a single, cohesive story across many formats, with each platform offering a unique piece of the puzzle. A comic book can explore a character’s backstory, while a virtual reality experience can let fans visit a key location from the film. By using the unique strengths of each platform, you can add layers of detail and lore that would be impossible to fit into one medium. This makes your world feel more intricate, immersive, and real.

Which Platforms Are Best for Narrative Expansion?

Choosing the right platforms for your story isn’t about picking a single winner; it’s about building a cohesive ecosystem where each medium plays to its strengths. Think of it like a symphony—a film might carry the main melody, while a video game adds a complex harmony, and social media provides the pulsing rhythm that keeps the audience engaged. The goal is to create a world that feels vast and alive, inviting your audience to explore it from multiple angles.

A successful multi-platform strategy ensures that each piece of content feels essential, offering a unique contribution to the larger narrative. This approach allows you to tell different kinds of stories for different segments of your audience. A blockbuster film can introduce your world to millions, a deep-lore video game can captivate your most dedicated fans, and an interactive web series can create a shared experience for your online community. By weaving these elements together, you create an immersive narrative that is much greater than the sum of its parts. At Arctic7, our transmedia services are designed to help you identify the perfect mix of platforms to build a rich, interconnected entertainment experience that grows with your audience.

Starting with Film and Television

Film and television are masters of linear, character-driven storytelling. These platforms are often the bedrock of a transmedia strategy because they excel at establishing the core world, introducing key characters, and laying out the central plot in a way that can captivate a massive, mainstream audience. They provide a powerful, shared cultural moment, creating the initial spark that gets everyone talking.

This is where you build the emotional foundation of your IP. A film can deliver a tight, two-hour emotional arc, while a television series can explore character relationships and world-building over dozens of hours. These foundational narratives provide the context and stakes that make other experiences, like games or interactive content, feel meaningful. Our work on projects like Marvel Studios’ Ant-Man and The Wasp: Quantumania highlights how crucial this cinematic foundation is for building expansive worlds.

Expanding with Interactive Games

While film and TV tell your audience a story, interactive games let them live inside it. This shift from passive viewing to active participation is a game-changer for narrative expansion. Games are the perfect medium for exploring the corners of your world that a linear story can't reach. Players can embody a new character, uncover hidden lore through side quests, or directly impact the narrative through their choices.

This allows you to build a much more complex and detailed world. For example, a TV show and a video game can tell connected but separate parts of the same story, rewarding fans who engage with both. Games give your most dedicated fans a space to play, explore, and make the world their own, deepening their connection to your IP. Developing a game like Lollipop Racing shows how you can build a fun, interactive experience that stands on its own while enriching a larger universe.

Extending Your Reach with Digital and Social Media

Digital and social media platforms are the connective tissue that holds your multi-platform narrative together. Far more than just marketing channels, they are dynamic storytelling tools that can blur the lines between fiction and reality. You can run in-character social media accounts, launch alternate reality games (ARGs) that send fans on digital scavenger hunts, or share short-form videos that reveal bite-sized pieces of lore.

These platforms are all about community and shared experience. They allow you to engage your audience directly, making them feel like active participants in the unfolding story. This approach to transmedia storytelling fosters a vibrant community where fans can speculate, collaborate, and share their passion. By creating these interactive touchpoints, you make your world feel constantly alive and responsive, keeping your audience invested between major releases.

How to Maintain Narrative Consistency Across Platforms

As your world expands across different platforms, the biggest challenge is keeping the story straight. A consistent narrative makes your universe feel real and rewards fans for their investment. But when details contradict each other, it can pull the audience right out of the experience. Here’s how we ensure every piece of your IP, from a mobile game to a blockbuster film, feels like part of the same cohesive universe.

Establish Your Core Story Principles

Before you write a single line of dialogue for a new game or film, you need to define your narrative’s non-negotiables. These are the core story principles—the foundational rules, character motivations, and thematic pillars that hold your world together. Think of it as the DNA of your IP. This process involves asking critical questions: What are the fundamental laws of this universe? What are the key historical events? What drives your main characters? Establishing these truths from the outset ensures that every new story, regardless of the platform, builds upon a solid and consistent foundation. This is the first step in any successful transmedia strategy.

Adapt Your Story for a Global Audience

Maintaining consistency doesn’t mean every piece of content should be identical. It’s about adapting the core story to fit the strengths of each platform and the expectations of different audiences. A story beat that works in a long-form TV series might need a different approach in a fast-paced mobile game. Part of this adaptation involves considering cultural nuances to ensure your narrative resonates globally. By creating diverse entry points into your world, you allow fans to engage with the story on their own terms. For a massive IP like the Star Wars universe, this flexibility is key to connecting with audiences everywhere, making the world feel both expansive and personal.

Create a "Story Bible" to Keep Everyone Aligned

A "story bible" is the single source of truth for your IP. This comprehensive document is a must-have for keeping your creative teams aligned. It should contain everything from detailed character backstories and world maps to timelines, tone guidelines, and key visual assets. When multiple teams are working on different projects simultaneously, the story bible is the tool that prevents contradictions. It ensures that the version of a character in a comic book aligns with their portrayal in an animated series. This document is essential for maintaining brand identity and narrative integrity, especially for complex worlds like the Marvel Cinematic Universe, where every detail matters.

How to Engage Your Audience Across Every Platform

A multi-platform narrative does more than just tell a story; it builds a world and invites your audience to live in it. The goal is to turn passive viewers into active participants who are invested in your IP's success. True engagement isn't just about consumption—it's about interaction, participation, and community. By creating a dynamic and interactive ecosystem around your story, you can build a deeply loyal fanbase that will follow your world wherever it expands. The key is to think of each platform not as a silo, but as a doorway into a larger, interconnected experience. This approach transforms your IP from a single product into a living universe that grows with its audience. When fans feel like they have a stake in the world, they become its biggest champions, driving conversations and bringing new people into the fold.

Create Multiple Entry Points for Your Audience

Your audience is diverse, and they’ll discover your world in different ways. Some might watch the film, others might download the mobile game, and a few might find a webcomic first. Transmedia storytelling thrives by offering these diverse entry points, allowing people to connect with your story through the medium they prefer. Each piece of content should stand on its own as a satisfying experience, but also subtly guide the audience toward other parts of your universe. A character mentioned in a TV show could be the protagonist of a prequel novel, rewarding curious fans with a richer understanding of the world and encouraging them to explore further.

Encourage Your Audience to Participate

The most memorable story worlds are the ones that feel alive, and that life comes from the community built around them. Instead of simply presenting a story, invite your audience to become a part of it. You can create shared experiences through alternate reality games (ARGs), interactive social media campaigns, or even fan art contests that make their contributions part of the official canon. When you give your audience common goals and a sense of agency, you’re not just giving them a story; you’re building a community. This active audience participation transforms fans into advocates who are personally invested in the growth and success of your IP.

Optimize the User Journey Across Platforms

Moving between platforms should feel seamless and intuitive, not disjointed. Each piece of your narrative needs to be tailored to the strengths of its medium while maintaining a consistent tone and feel. This requires a thoughtful blend of creative strategy and technical expertise. For example, the cinematic storytelling in a film needs to translate effectively into the interactive mechanics of a video game. At Arctic7, we use our expertise in virtual production to create adaptable assets and workflows, ensuring a high-quality, cohesive experience whether your audience is watching on a big screen or playing on their phone. This careful planning makes the journey through your world feel both expansive and connected.

What Are the Biggest Challenges in Multi-Platform Storytelling?

Expanding your story across multiple platforms is an incredible way to build a deeper world, but it’s not without its complexities. When you’re juggling a video game, a TV series, and a comic book, it’s easy for wires to get crossed. The biggest hurdles aren’t usually about a lack of ideas, but about execution. How do you keep the story coherent when it’s told in different formats? How do you time your releases to create momentum instead of confusion? And how do you manage the budget for such a large-scale undertaking? These are the questions that can turn a brilliant concept into a logistical nightmare if not handled correctly.

Successfully creating a transmedia experience requires a blend of creativity, technical skill, and meticulous strategic planning. It’s about making sure each piece of your world feels like it belongs, no matter where your audience finds it. Addressing these challenges head-on is the key to building a narrative that is expansive without feeling fragmented. By anticipating these issues, you can create a cohesive universe that captivates your audience and keeps them coming back for more. It's less about simply producing more content and more about thoughtfully weaving a single, grand story through different mediums.

Keeping the Story Clear, Not Complicated

One of the toughest parts of multi-platform storytelling is maintaining your core narrative identity while tailoring content for each platform. A story beat that works in a linear TV show might need a completely different approach in an interactive game. The goal is to adapt, not dilute. You want each entry to feel unique yet unmistakably part of the same universe. This means every platform-specific experience must still serve the central plot, characters, and themes you’ve established. This requires a deep understanding of both your IP and the strengths of each medium. For example, our work with Lucasfilm on projects within the Star Wars universe demands a careful balance of innovation and reverence for the established canon. The key is to ensure that every new story thread enriches the world, rather than tangling it into a complicated knot.

Coordinating Your Content Release Schedule

A well-planned release schedule can make or break a multi-platform narrative. If you release content without a clear strategy, you risk confusing your audience or having major story reveals fall flat. The idea is to create a journey for your audience, where each release builds on the last and generates excitement for what’s next. Think of it as a conversation between your platforms—one piece of content might pose a question that another answers weeks later. This coordination is a significant logistical challenge that involves multiple teams, timelines, and marketing efforts. A staggered release can guide your audience from a film to a game to a web series, with each step feeling intentional and rewarding. A successful transmedia strategy ensures that your audience is always engaged and knows exactly where to go next to continue their adventure in your world.

Allocating Your Budget and Resources Effectively

Creating high-quality content for different platforms comes with a hefty price tag and requires diverse technical expertise. The resources needed to develop a AAA game are vastly different from those required for a live-action series or an animated short. One of the biggest challenges is allocating your budget in a way that doesn’t compromise the quality of any single piece of the puzzle. This is where smart resource management becomes essential. Efficiently managing assets is a huge part of this. Creating adaptable character models, environments, and other creative elements that can be used across different platforms can save significant time and money. Techniques like virtual production, for instance, allow for the creation of digital sets and assets that can be repurposed for games, films, and other visual media, ensuring consistency and stretching your budget further.

How to Build a Successful Partnership with an IP Holder

Taking your world to new platforms is a huge step, and the right partner makes all the difference. This isn't just about hiring a vendor; it's about finding a co-creator who understands and respects the universe you've built. A successful partnership is built on a foundation of trust, shared vision, and clear communication. It’s a two-way street where your deep knowledge of your IP meets a partner’s expertise in transmedia strategy and execution. When that connection clicks, you can create something that honors your original creation while expanding its horizons in incredible new ways. The goal is to find a team that acts as a true steward for your story.

Foster a Collaborative Development Process

The best transmedia experiences feel cohesive because they’re born from a truly collaborative spirit. Your partner should work to create an open and inclusive development environment where ideas can flow freely. From the start, a transmedia story should be a social phenomenon that draws people together, and that begins with the creative team. This means establishing regular check-ins, shared project management tools, and a transparent feedback loop. When the IP holder and the development partner operate as one unified team, the process is smoother, and the final product is a more authentic and powerful extension of your world. This is a core part of our strategic services.

Balance Creative Freedom with Brand Integrity

One of the biggest concerns for any IP holder is protecting the integrity of their creation. A great partner gets this. The process should start by defining the core pillars of your brand—the non-negotiable elements of lore, character, and tone. With that foundation in place, the team can then explore new creative territory with confidence. The goal isn't to rewrite your story, but to add new, exciting layers that feel both fresh and familiar. This balance allows for innovation that expands your universe in meaningful ways, as seen in our work on projects like Marvel Studios' Ant-Man and The Wasp: Quantumania, where we helped bring a new corner of a beloved universe to life.

Plan for Long-Term Narrative Growth

A successful transmedia strategy is a marathon, not a sprint. Your partnership should be focused on sustainable, long-term growth, not just a single project launch. This involves creating a narrative roadmap that outlines potential storylines and platform expansions for years to come. By planning ahead, you can build an interconnected ecosystem where each new game, series, or experience adds to a larger, evolving story. This forward-thinking approach ensures your IP remains relevant and continues to grow its audience over time. It’s about building a legacy, as demonstrated by our contributions to enduring universes like Star Wars, where every new story is a piece of a much larger puzzle.

What Tools and Technologies Power Multi-Platform Projects?

Bringing a sprawling, multi-platform world to life requires more than just a great idea; it demands a powerful and integrated technology stack. The right tools are the invisible architecture that supports the entire creative endeavor, ensuring that every team, from game development to film production, is working in harmony. Think of it as the central nervous system of your IP. Without it, communication breaks down, assets become inconsistent, and the seamless narrative you envisioned can feel disjointed to your audience. A well-oiled tech machine is what separates a collection of standalone products from a truly interconnected universe.

A successful transmedia strategy relies on a foundation of three key technological pillars: project management, asset workflows, and production technology. These systems aren't just about making things more efficient. They are creative enablers. They provide a framework that allows your teams to collaborate effectively, share creative components without friction, and maintain the integrity of your world across every single touchpoint. When your tech stack is solid, your teams are free to focus on what they do best: telling incredible stories. This integrated approach is central to building an entertainment ecosystem that feels cohesive and deeply immersive for fans, which is the ultimate goal of any transmedia partnership.

Tools for Project Management and Coordination

When you have a TV series, a video game, and a comic book all in development at once, keeping everyone on the same page is a monumental task. This is where dedicated project management platforms become indispensable. Tools like Asana, Trello, and Jira are essential for coordinating the complex web of tasks, deadlines, and dependencies across different creative and technical teams. They provide a single source of truth, offering a clear view of the entire project pipeline. This ensures that the narrative developments in the writers' room are communicated to the game designers in time to be implemented, preventing costly delays and story inconsistencies.

Workflows for Sharing and Adapting Assets

In a multi-platform world, your creative assets—character models, environmental designs, musical scores, and story scripts—are your crown jewels. An effective workflow for sharing and adapting these assets is critical for maintaining narrative consistency. Imagine a central digital library where the definitive 3D model of your protagonist lives. Your film's VFX team can pull it for a cinematic shot, while your game development team can access and optimize it for real-time performance. This process, often managed through a system for digital asset management, ensures that the look, feel, and rules of your world remain consistent, no matter where your audience encounters it.

The Role of Virtual Production

Virtual production is one of the most exciting technological shifts for multi-platform storytelling. By using real-time game engines like Unreal Engine to create digital environments and effects on set, creators can craft dynamic worlds with unprecedented flexibility. The true power for IP expansion lies in asset synergy. The detailed digital environment built for a virtual production shoot can be directly repurposed as a level in a video game or an explorable world in a VR experience. This not only creates massive efficiencies in time and budget but also guarantees a level of visual and atmospheric consistency that makes the entire ecosystem feel like one unified world, as seen in major productions like Ant-Man and The Wasp: Quantumania.

Start Building Your Multi-Platform Narrative Strategy

Building a narrative that thrives across multiple platforms might sound like a massive undertaking, but it starts with a few foundational steps. Getting these right will provide the blueprint for a world that feels cohesive, engaging, and expansive. Here’s how you can start laying the groundwork for your own multi-platform narrative.

First, you need to define your core message. This is the heart of your story, the central theme that remains constant whether it’s being told in a 90-minute film or a 15-second social video. This consistency is what helps people recognize and connect with your world. Think of it as your narrative’s North Star; it guides every creative decision and ensures your audience can trust your brand no matter where they encounter it.

Next, map out the audience journey. Your audience will enter your story from different points—some might discover the TV show first, while others start with the game. A successful transmedia story needs a clear path that helps audiences understand where they are in the narrative and where they can go next. By providing this story design map, you empower them to explore your world on their own terms without feeling lost.

To truly pull your audience in, engage them through interactivity. This is your chance to turn passive viewers into active participants. Interactive elements in games, social media campaigns, or even live events can create immersive experiences that make your audience feel deeply connected to the story. One of the biggest challenges in this process is maintaining your brand identity while adapting to the unique demands of each platform. A solid multi-platform content strategy is key to making sure your IP feels authentic everywhere.

Finally, remember to utilize the right tools. You don’t have to juggle all these moving parts with spreadsheets and documents alone. There are powerful platforms designed specifically for narrative design that can help you manage content, prototype interactive experiences, and visualize complex story branches. Using the proper tools for narrative design can streamline your workflow and keep your entire team aligned on the creative vision.

Frequently Asked Questions

Is multi-platform narrative design just about adapting my story for different formats, like turning a movie into a game? Not at all. A simple adaptation, like a game that just retells a film's plot, is a missed opportunity. True multi-platform design is about creating one large, cohesive story where each platform contributes a unique and essential piece. The game shouldn't just rehash the movie; it should explore a different character's perspective or a side story that adds new meaning to the film's events. The goal is to make each piece of content feel necessary, encouraging your audience to explore the entire ecosystem you've built.

My IP is already successful on one platform. Why should I take the risk of expanding it? Success on one platform is a fantastic foundation, but it also has a ceiling. Expanding your world creates new entry points for different kinds of audiences who may not have connected with the original format. It also deepens the relationship with your existing fans by giving them more to explore and invest in. This approach diversifies your revenue and makes your IP more resilient in the long run. It’s less of a risk and more of an investment in turning a successful product into an enduring entertainment universe.

Where's the best place to start? Should I plan everything out at once or build it piece by piece? The most important first step is to establish the core principles of your world—what we call the narrative architecture. Before you even think about specific platforms, you need to define the foundational rules, character arcs, and themes that will hold everything together. Once you have that blueprint, you can begin building piece by piece. You don't need a five-year plan on day one, but you do need a strong foundation to ensure that every new addition, whether it's a game or a comic, feels like a natural and consistent part of the same world.

What's the most common mistake companies make when trying to build a multi-platform world? The biggest pitfall is a lack of a unified vision. This often happens when different teams work in silos without a central "story bible" or a shared understanding of the IP's core truths. When the game team has a different interpretation of a character than the TV writers, you end up with contradictions that break the audience's immersion. A successful multi-platform narrative requires a single, cohesive strategy from the very beginning to ensure every piece of content feels connected and purposeful.

This sounds incredibly complex and expensive. How do you manage the budget and resources effectively? While it's a significant undertaking, a smart strategy focuses on efficiency and synergy. The key is to create adaptable assets that can be used across multiple platforms. For example, a 3D character model or digital environment built for a film using virtual production can be repurposed for a video game or a VR experience. This approach not only saves a tremendous amount of time and money but also guarantees a consistent look and feel across your entire ecosystem, making the investment much more effective.