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EXPERIENCE

Mcdonalds happy studio with happy Mcdonalds boxes

McDonald's Case Study: Bridging Brand and Play | Arctic7

A case study on our game development partnership with McDonald's for their Happy Studio virtual world, and how we bridge brand and play.

Game
Dev
News

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The Human Touch: Adding Personality to Project and Product Management

Feb 10, 2025

Whether it’s your team, your client, or your stakeholders, understanding the human dynamics is just as critical as hitting milestones.

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McDonald's Case Study: Bridging Brand and Play | Arctic7

Oct 1, 2024

A case study on our game development partnership with McDonald's for their Happy Studio virtual world, and how we bridge brand and play.

Mcdonalds happy studio with happy Mcdonalds boxes
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Our Team

Nathan Lantz
Producer
Toma Feizo Gas
Star Fort Studio Director of Art
Lindsay Blenkhorn Daggitt
Star Fort Studio Head
Dominic Hill
Ivan Kupriienko
Monetization Designer
Natasha Derouchie
Community and Social Media Manager
Renzy Alarcon
Associate Game Engineer
Wes Scharf
Robert Warren
Star Fort Studio Director of Game Design
France Smith
Game Designer

Let's bring your world to life.

Whether you’re building a new franchise or evolving an existing one, Arctic7 helps you craft connected experiences across games, film, and digital. Let’s talk about your vision – and how to bring it to life.